LinkedIn video statistics suffer from a naming problem. Member totals become active-user numbers. Paid-video growth gets repeated as view growth even though LinkedIn does not define the measure. This page keeps those distinctions attached to the claim, which saves everyone an embarrassing correction later.
THE SHORT VERSION
- 1.3B+ members: LinkedIn reported more than 1.3 billion members in April 2026.
- 20%+ growth: Microsoft said LinkedIn video uploads increased more than 20% in FY2025.
- $18B: LinkedIn reported $18 billion in revenue over the 12 months ending with Q1 FY2026.
- Nearly 30% growth: LinkedIn reported that paid video grew nearly 30% year over year in Q3 FY2026.
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How many people use LinkedIn?
1.2B members
Microsoft reported 1.2 billion LinkedIn members at the end of FY2025.
Caveat: Members are registered accounts, not monthly active users. This is a LinkedIn-wide figure, not a video audience figure.
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Microsoft reported 1.2 billion LinkedIn members at the end of FY2025. Source: Microsoft Investor Relations, Microsoft Fiscal Year 2025 Fourth Quarter Earnings Conference Call (End of Microsoft FY2025). https://www.microsoft.com/en-us/investor/events/fy-2025/earnings-fy-2025-q4
Nearly 1.3B members
LinkedIn reported nearly 1.3 billion members in October 2025.
Caveat: Members are registered accounts, not monthly active users. The figure covers LinkedIn as a whole rather than video users.
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LinkedIn reported nearly 1.3 billion members in October 2025. Source: LinkedIn Corporate Communications, Q1 Business Highlights and Momentum (Reported with Q1 FY2026 highlights). https://news.linkedin.com/2025/Q1-Business-Highlights
1.3B+ members
LinkedIn reported more than 1.3 billion members in April 2026.
Caveat: Members are registered accounts, not monthly active users. LinkedIn does not provide a video-user figure in this announcement.
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LinkedIn reported more than 1.3 billion members in April 2026. Source: LinkedIn Corporate Communications, Q3 Earnings and Business Highlights (Reported with Q3 FY2026 highlights). https://news.linkedin.com/2026/q3-earnings-highlights
How quickly is video growing on LinkedIn?
20%+ growth
Microsoft said LinkedIn video uploads increased more than 20% in FY2025.
Caveat: Upload growth measures how much video was posted. It does not report views, watch time, enquiries or revenue.
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Microsoft said LinkedIn video uploads increased more than 20% in FY2025. Source: Microsoft Investor Relations, Microsoft Fiscal Year 2025 Fourth Quarter Earnings Conference Call (Microsoft FY2025). https://www.microsoft.com/en-us/investor/events/fy-2025/earnings-fy-2025-q4
3 consecutive quarters
LinkedIn reported three consecutive quarters of double-digit growth in video uploads by Q1 FY2026.
Caveat: LinkedIn gives no exact upload-growth rate for any of the three quarters. Upload growth is not view growth.
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LinkedIn reported three consecutive quarters of double-digit growth in video uploads by Q1 FY2026. Source: LinkedIn Corporate Communications, Q1 Business Highlights and Momentum (Three quarters ending with Q1 FY2026). https://news.linkedin.com/2025/Q1-Business-Highlights
How much revenue does LinkedIn report?
$18B
LinkedIn reported $18 billion in revenue over the 12 months ending with Q1 FY2026.
Caveat: This is revenue from LinkedIn as a whole. The source does not disclose LinkedIn video revenue.
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LinkedIn reported $18 billion in revenue over the 12 months ending with Q1 FY2026. Source: LinkedIn Corporate Communications, Q1 Business Highlights and Momentum (Twelve months ended 30 September 2025). https://news.linkedin.com/2025/Q1-Business-Highlights
12% growth
Microsoft reported that LinkedIn revenue grew 12% year over year in Q3 FY2026.
Caveat: The growth rate covers all LinkedIn revenue. Microsoft does not break out video revenue in this result.
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Microsoft reported that LinkedIn revenue grew 12% year over year in Q3 FY2026. Source: Microsoft Investor Relations, Microsoft Fiscal Year 2026 Third Quarter Earnings Release (Microsoft Q3 FY2026). https://www.microsoft.com/en-us/investor/earnings/FY-2026-Q3/press-release-webcast
What does LinkedIn report about paid video?
Nearly 30% growth
LinkedIn reported that paid video grew nearly 30% year over year in Q3 FY2026.
Caveat: The announcement does not define the paid-video measure or disclose video revenue. Do not treat this as advertiser spend, views or revenue.
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LinkedIn reported that paid video grew nearly 30% year over year in Q3 FY2026. Source: LinkedIn Corporate Communications, Q3 Earnings and Business Highlights (Microsoft Q3 FY2026). https://news.linkedin.com/2026/q3-earnings-highlights
How does LinkedIn's Creator Marketplace work?
12 posts
LinkedIn lists 12 posts in the previous 90 days among its Creator Marketplace eligibility factors.
Caveat: The marketplace is invitation-only for a select group. Meeting a listed factor does not guarantee access or a paid partnership.
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LinkedIn lists 12 posts in the previous 90 days among its Creator Marketplace eligibility factors. Source: LinkedIn Help, Creator Marketplace on LinkedIn (Current help page reviewed 7 September 2026). https://www.linkedin.com/help/linkedin/answer/a13930019
5,000 followers
LinkedIn lists 5,000 followers among its Creator Marketplace eligibility factors.
Caveat: The marketplace is invitation-only and LinkedIn says its criteria can change. The threshold does not guarantee sponsorship.
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LinkedIn lists 5,000 followers among its Creator Marketplace eligibility factors. Source: LinkedIn Help, Creator Marketplace on LinkedIn (Current help page reviewed 7 September 2026). https://www.linkedin.com/help/linkedin/answer/a13930019
45,000 impressions
LinkedIn lists 45,000 impressions in the previous 90 days among its Creator Marketplace eligibility factors.
Caveat: This is a listed eligibility factor, not a payment rate or guarantee of marketplace access.
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LinkedIn lists 45,000 impressions in the previous 90 days among its Creator Marketplace eligibility factors. Source: LinkedIn Help, Creator Marketplace on LinkedIn (Current help page reviewed 7 September 2026). https://www.linkedin.com/help/linkedin/answer/a13930019
Select US and Canada members
LinkedIn's Creator Marketplace is invitation-only for a select group of members in the United States and Canada.
Caveat: LinkedIn says availability will expand gradually. Access is not a general organic-video revenue-sharing programme.
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LinkedIn's Creator Marketplace is invitation-only for a select group of members in the United States and Canada. Source: LinkedIn Help, Creator Marketplace on LinkedIn (Current help page reviewed 7 September 2026). https://www.linkedin.com/help/linkedin/answer/a13930019
Stripe payouts
LinkedIn said it was beginning to process BrandLink creator payouts through Stripe in March 2026.
Caveat: LinkedIn did not publish a revenue-share rate, payout total or open-access promise in the announcement.
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LinkedIn said it was beginning to process BrandLink creator payouts through Stripe in March 2026. Source: LinkedIn News, How LinkedIn is helping B2B marketers reach audiences at scale with creators and video (Announced 18 March 2026). https://news.linkedin.com/2026/how-linkedin-is-helping-b2b-marketers-reach-audiences-at-scale-w
What counts as a LinkedIn video view?
2 continuous seconds
LinkedIn counts an organic video view after two or more continuous seconds of watch time, including replays.
Caveat: Replays can count. Raw LinkedIn views should not be compared with another platform until its view rule is checked too.
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LinkedIn counts an organic video view after two or more continuous seconds of watch time, including replays. Source: LinkedIn Help, Post analytics for your content (Current when verified on 14 September 2026). https://www.linkedin.com/help/linkedin/answer/a516971/post-analytics-for-your-content?intendedLocale=en&lang=en-us
2 seconds and 50% on screen
LinkedIn counts a paid video view after at least two continuous seconds with at least 50% of the video on screen.
Caveat: This is the Campaign Manager definition for video ads. Organic LinkedIn video uses a separate documented view rule.
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LinkedIn counts a paid video view after at least two continuous seconds with at least 50% of the video on screen. Source: LinkedIn Help, Video metrics in Campaign Manager (Current when verified on 14 September 2026). https://www.linkedin.com/help/linkedin/answer/a426666/
How does LinkedIn measure video performance?
365 days
LinkedIn says video performance analytics and viewer demographics remain available for 365 days.
Caveat: Analytics retention is not content lifespan. A video may remain visible after its performance data is no longer available to the member.
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LinkedIn says video performance analytics and viewer demographics remain available for 365 days. Source: LinkedIn Help, Post analytics for your content (Current when verified on 14 September 2026). https://www.linkedin.com/help/linkedin/answer/a516971/post-analytics-for-your-content?intendedLocale=en&lang=en-us
Effective August 2024
Since August 2024, LinkedIn reports in-feed video-ad impressions and clicks only for ads that began to play.
Caveat: Campaign Manager results from before and after this change should not be treated as one unchanged measurement series.
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Since August 2024, LinkedIn reports in-feed video-ad impressions and clicks only for ads that began to play. Source: LinkedIn Help, Video metrics in Campaign Manager (Effective August 2024). https://www.linkedin.com/help/linkedin/answer/a426666/
Data from 6 January 2026
LinkedIn says total and average watch-time data in Campaign Manager is unavailable before 6 January 2026.
Caveat: This availability date applies to Campaign Manager video-ad watch-time metrics. It does not describe organic video analytics.
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LinkedIn says total and average watch-time data in Campaign Manager is unavailable before 6 January 2026. Source: LinkedIn Help, Video metrics in Campaign Manager (Data available from 6 January 2026). https://www.linkedin.com/help/linkedin/answer/a426666/
How does LinkedIn's full-screen video feed work?
No direct submission
LinkedIn does not let members post directly to its full-screen vertical video feed or mobile video tab.
Caveat: Members post a normal LinkedIn video first. That video may then become eligible for the full-screen feed, tab or carousel.
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LinkedIn does not let members post directly to its full-screen vertical video feed or mobile video tab. Source: LinkedIn Help, Full-screen vertical video on LinkedIn (Current when verified on 14 September 2026). https://www.linkedin.com/help/linkedin/answer/a6828545
Relevance and performance
LinkedIn says any video posted on the platform may be eligible for its video feed, tab or carousel based on relevance and performance.
Caveat: Eligibility is not guaranteed. LinkedIn does not publish a selection formula or offer a separate submission route.
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LinkedIn says any video posted on the platform may be eligible for its video feed, tab or carousel based on relevance and performance. Source: LinkedIn Help, Full-screen vertical video on LinkedIn (Current when verified on 14 September 2026). https://www.linkedin.com/help/linkedin/answer/a6828545
How does LinkedIn distribute video?
Relevance, quality and feedback
LinkedIn says video distribution can change based on content relevance, quality and member feedback.
Caveat: LinkedIn does not publish the weight or threshold for each signal. This is a distribution policy, not a ranking formula.
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LinkedIn says video distribution can change based on content relevance, quality and member feedback. Source: LinkedIn Help, Video visibility and quality on LinkedIn (Current when verified on 14 September 2026). https://www.linkedin.com/help/linkedin/answer/a10728043
Can LinkedIn data power a public video database?
Approved users only
LinkedIn restricts permission to retrieve a member's posts, comments and likes to approved API users.
Caveat: A public LinkedIn video database cannot assume access to member posts through this permission.
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LinkedIn restricts permission to retrieve a member's posts, comments and likes to approved API users. Source: Microsoft Learn, Posts API (Current when verified on 14 September 2026). https://learn.microsoft.com/en-us/linkedin/marketing/community-management/shares/posts-api?view=li-lms-2026-04
Social-feed use prohibited
LinkedIn prohibits using Community Management API data to build a social feed.
Caveat: That rules out treating the API as a general feed for a public viral-video bank.
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LinkedIn prohibits using Community Management API data to build a social feed. Source: Microsoft Learn, Restricted Uses of LinkedIn Marketing APIs and Data (Current when verified on 14 September 2026). https://learn.microsoft.com/en-us/linkedin/marketing/restricted-use-cases?view=li-lms-2026-03
What these LinkedIn video statistics mean for a professional brand
LinkedIn is the obvious video platform for many executives and B2B founders because the audience already expects professional ideas there. That does not make corporate video interesting. A clear opinion, a useful explanation and consistent publishing still do more work than polished footage of someone walking through an office.
Frequently asked questions
How many LinkedIn members are there?
LinkedIn reported more than 1.3 billion members in April 2026. Members are registered accounts, not monthly active users, and the figure covers LinkedIn as a whole rather than its video audience.
How fast are LinkedIn video uploads growing?
Microsoft said LinkedIn video uploads increased more than 20% in FY2025. LinkedIn later reported three consecutive quarters of double-digit upload growth, but did not give the exact rate for those quarters.
What counts as an organic LinkedIn video view?
LinkedIn counts an organic video view after two or more continuous seconds of watch time, including replays. Paid video has a separate rule that also requires at least 50% of the video to be on screen.
Does LinkedIn disclose video revenue?
No. LinkedIn reported $18 billion in total revenue for the 12 months ending September 2025, but it did not disclose how much came from video.
Can you post directly to LinkedIn’s full-screen video feed?
No. Members publish a normal LinkedIn video first. LinkedIn may then select it for the full-screen feed, video tab or carousel based on relevance and performance.
Sources, revisions and corrections
Latest revision: Dataset reverified against official LinkedIn and Microsoft sources on 6 October 2026.
- Microsoft Investor Relations: Microsoft Fiscal Year 2025 Fourth Quarter Earnings Conference Call. Satya Nadella's closing remarks, paragraphs beginning "LinkedIn is home to 1.2 billion members" and "All up, comments on LinkedIn rose over 30%."
- LinkedIn Corporate Communications: Q1 Business Highlights and Momentum. Highlights bullets reporting revenue, members and video-upload growth.
- LinkedIn Corporate Communications: Q3 Earnings and Business Highlights. Business-highlight paragraphs reporting members, LinkedIn-wide revenue growth and paid-video growth.
- Microsoft Investor Relations: Microsoft Fiscal Year 2026 Third Quarter Earnings Release. Business Highlights, Productivity and Business Processes, LinkedIn revenue row.
- LinkedIn Help: Creator Marketplace on LinkedIn. Availability and eligibility section, reviewed 7 September 2026.
- LinkedIn News: How LinkedIn is helping B2B marketers reach audiences at scale with creators and video. New BrandLink Enhancements section.
- LinkedIn Help: Post analytics for your content. Video performance and Availability of your analytics sections.
- LinkedIn Help: Full-screen vertical video on LinkedIn. Important to know, paragraphs covering availability, posting and selection for the video feed, tab and carousel.
- LinkedIn Help: Video visibility and quality on LinkedIn. Opening explanation of automated signals, member feedback and video distribution.
- LinkedIn Help: Video metrics in Campaign Manager. Important to know, Video metrics table and Total Watch Time and Average Watch Time notes.
- Microsoft Learn: Posts API. Permissions table, r_member_social row.
- Microsoft Learn: Restricted Uses of LinkedIn Marketing APIs and Data. Unapproved Use Cases, No Social Feeds.
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