What is short form video content?

What are short-form videos? The general consensus for most advertisers and content creators is that any video under 60 seconds is considered short-form, with the optimal length between 31 and 60 seconds. The most well known platforms that use short form video content are Tiktok, Instagram Reels and YouTube Shorts

Why use short form video content for your business?
 

Short-form video has the highest ROI of any social media marketing strategy as 30% of social media marketers plan to invest in it more than any other trend in 2022.

What kind of content can be included in short form video?

  • Connecting With Client Pain Points

  • Sharing Media Clips

  • Offering Quick Education

  • Providing Information and Advertising

  • Showcasing User-Generated Content

  • Showing the Completed Buyer Journey

  • Sharing the People Behind the Brand

  • Creating Product Demonstrations

  • Doing Unboxing Videos

  • Providing Quick Daily Updates

  • Creating Giveaway Contests

  • Driving Traffic to a Sales Page

 

Why are short form videos so effective?
 
 
Because short videos have a higher retention rate, they perform better in terms of SEO and engagement. The shorter a video is, the more likely it is that viewers will watch it all the way through — which is the same as saying that fewer people will leave in the middle.
Why is short-form content so popular?
Now, short-form content’s popularity is rapidly rising. Many people, especially younger generations, are watching videos that are less than one minute long. Major social media platforms are now offering opportunities to create short content. This can make video content more accessible for viewers and content creators.
Do short form videos get more views?
 

These videos have higher retention rates, making it more likely to capture the viewer’s attention – and for longer. With at least 55% of videos viewed on mobile devices running under 5 minutes, short video is ideal for smartphone users.
Why are my short form videos not performing well?

A common reason why your videos get no views is that they do not hold the viewer’s attention. The shorter the content the more each second counts. That’s why editing and removing fluff is so important.