TikTok engagement rate calculator
Work out the engagement rate on one TikTok, or across your last run of videos. It divides by views by default, because that is how TikTok is normally read, and switches to followers in one click when a brief asks for that instead.
Formula:
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The TikTok engagement rate formula
TikTok engagement rate is the share of the people who watched a video who then did something with it. Add up the interactions, divide by views, multiply by 100.
(likes + comments + shares + saves) ÷ views × 100
Worked example
A video does 50,000 views, 4,000 likes, 120 comments, 300 shares and 200 saves. Add the interactions: 4,000 + 120 + 300 + 200 = 4,620. Divide by views: 4,620 ÷ 50,000 = 0.0924. Multiply by 100 and the engagement rate is 9.24%.
For a profile average on the views basis, add up the totals across your last run of videos and divide the same way. The post count cancels out, so the tool does not ask for it. Switch to followers and it does ask, because there the honest number is the average post rather than a month of posts stacked on top of each other.
Views based or followers based on TikTok
This is the decision that changes your number the most, so make it once and stick to it.
- Views based is the default here and the version most people mean when they say TikTok engagement rate. TikTok pushes videos into the For You feed, so most of the reach on a good video comes from people who have never heard of you. Measuring against views asks the right question: of everyone who saw it, how many reacted.
- Followers based is the version media kits and older reporting templates sometimes ask for. It is the Instagram convention applied to TikTok. It works while views and follower counts are close, and it falls apart the moment a video takes off.
The example again, both ways. Those 4,620 interactions on a 50,000 view video read 9.24% against views. On a 2,000 follower account, the same video reads 231% against followers. Nobody has 231% engagement. A rate over 100% is the formula telling you the followers were never the audience.
One rule keeps reporting clean: never compare a views based rate to a followers based one, and always say which basis a number came from when you send it to anyone.
Where to find each number
For your own account, open your profile, go to the menu, then into your analytics. Newer app versions put this in TikTok Studio, older ones under Creator tools, and the same data is on the desktop version of TikTok. Open the Content tab, choose a video, and it lists views, likes, comments, shares and saves for that video.
For anyone else's account, you do not need analytics at all. A public video shows the view count under the caption, and likes, comments, saves and shares run down the right hand side. That is every number this calculator needs, which makes it a quick way to sanity check a creator before you work with them.
What is a good engagement rate on TikTok?
Anything above about 4%, measured against views. The full-year 2025 average across 2 million videos was 4.2% (Socialinsider), and accounts from 1,000 followers to a million all sat between 3.75% and 4.4%, so the bar barely moves as you grow. Under 3% on a run of videos is a content signal rather than a size problem.
When a rate sits flat, the first two seconds are the usual culprit, not the topic and not the posting time. The hooks are usually where a flat rate starts, because a viewer who scrolls at second one never gets the chance to like anything. If you want the longer version, what a flat rate usually means about the content goes through it properly.
Average TikTok engagement rate by follower count
The published averages below are measured against views, the same basis the calculator uses by default, so your number and the table are directly comparable. They are full-year 2025 figures and the direction of travel is down: the same study reads 3.85% for Q2 2026. If your videos hold their rate while the platform average falls, you are gaining ground.
| Account size | Engagement rate |
|---|---|
| 1k to 5k followers | 4.4% (1,000 to 5,000 followers) |
| 5k to 10k followers | 4% (5,000 to 10,000 followers) |
| 10k to 50k followers | 3.9% (10,000 to 50,000 followers) |
| 50k to 100k followers | 3.75% (50,000 to 100,000 followers) |
| 100k to 1M followers | 3.95% (100,000 to 1,000,000 followers) |
Source: Socialinsider TikTok Benchmarks (2M videos, 214,507 profiles, full-year 2025), April 2026. Last verified: July 2026.
Now the awkward case. If your rate is at or above those bands and your diary is still empty, good engagement and no enquiries is a funnel question, and it has its own maths. Engagement measures whether people enjoyed the video. It does not measure whether anyone was ever asked to do something about it.
How this calculator works
- Single video divides the interactions on one video by that video's views or by your followers. Profile average takes your totals across a run of videos. On views it divides total interactions by total views. On followers it divides your totals by the number of posts first, then by your follower count.
- Shares and saves are optional. Left blank they count as zero, which lowers the rate, so it is worth going and getting them rather than guessing.
- Rates are rounded to two decimal places for display. The sum printed under the results uses the numbers exactly as you typed them.
- Nothing is uploaded. The maths runs in your browser, there is no account, and no numbers are stored between visits.
Other engagement rate calculators
Engagement Rate Calculator
The multi platform version: Instagram, TikTok, YouTube, Facebook and LinkedIn, each on the formula it is normally reported with.
YouTubeYouTube Engagement Rate Calculator
Likes plus comments divided by views, for long form videos and for Shorts.
InstagramInstagram Engagement Rate Calculator
Follower based, with saves and shares counted, against the published Instagram averages.
FacebookFacebook Engagement Rate Calculator
Reactions, comments and shares against a follower base, with the published page averages.
Frequently asked questions
How do you find your engagement rate on TikTok?
Open your analytics, pick a video, and note its views, likes, comments, shares and saves. Then use (likes + comments + shares + saves) ÷ views × 100. A video with 50,000 views, 4,000 likes, 120 comments, 300 shares and 200 saves comes out at 4,620 ÷ 50,000 × 100 = 9.24%. In the app the analytics sit under your profile menu, in TikTok Studio on newer versions and under Creator tools on older ones. You can also read the counts straight off a public video: the right hand icons show likes, comments, saves and shares.
What is a good engagement rate on TikTok?
Measured against views, the average across 2025 was 4.2% (Socialinsider, 2 million videos), and accounts from 1,000 to a million followers all sat between 3.75% and 4.4%. So if more than about 4% of your viewers engage, you are beating the average TikTok. Quote the basis whenever you quote the number, because a followers based figure is a different measurement. And the comparison that helps most is still internal: run your last ten videos through the calculator, find your median, and look at what the videos above it did in the first two seconds.
Should TikTok engagement rate be based on views or followers?
Views, in almost every case. TikTok distributes through the For You feed, so a video routinely reaches many times your follower count and a follower based rate stops making sense. The same 4,620 interactions on a 50,000 view video read 9.24% against views and 231% against a 2,000 follower account. Use the followers switch only when a brief or a media kit asks for the follower based figure, and label it clearly when you send it.
Do saves and shares count as engagement on TikTok?
Yes. A save is the bookmark icon and a share is the arrow, and both are stronger signals than a like because they take more effort. They are worth tracking separately too: saves tend to rise on how to content that people want to come back to, shares rise on anything with a strong opinion or a punchline. Both fields are optional here, so if you cannot see them, leave them blank and say so when you report the rate.
What is a good engagement rate on TikTok with 10k followers?
About 4% against views, the same as almost every other account size. Socialinsider puts 5,000 to 10,000 follower accounts at 4.0% and 10,000 to 50,000 at 3.9%, from 2 million videos across 2025, so crossing 10k does not move the bar you are measured against. What does change at that size is expectation: brands start asking for a media kit, and they usually want the followers based figure, so run it both ways and label which is which.
Why is my TikTok engagement rate higher than my Instagram one?
Usually because the two numbers are not measured the same way. TikTok is normally reported against views and Instagram against followers, and those two denominators can be a long way apart on the same account. Compare TikTok to TikTok, or put both platforms on the same basis before you compare them at all.
Can I check another account's TikTok engagement rate?
Yes, on any public video. The view count sits under the caption and the like, comment, save and share counts sit on the right hand side, so you can type them straight into the calculator. It is a fair way to sanity check a creator before you work with them, because follower counts can be bought and engagement on individual videos is much harder to fake convincingly.