What is short form video content?
What are short-form videos? The general consensus for most advertisers and content creators is that any video under 60 seconds is considered short-form, with the optimal length between 31 and 60 seconds. The most well known platforms that use short form video content are Tiktok, Instagram Reels and YouTube Shorts
Why use short form video content for your business?
Short-form video has the highest ROI of any social media marketing strategy as 30% of social media marketers plan to invest in it more than any other trend in 2022.
What kind of content can be included in short form video?
Connecting With Client Pain Points
Sharing Media Clips
Offering Quick Education
Providing Information and Advertising
Showcasing User-Generated Content
Showing the Completed Buyer Journey
Sharing the People Behind the Brand
Creating Product Demonstrations
Doing Unboxing Videos
Providing Quick Daily Updates
Creating Giveaway Contests
Driving Traffic to a Sales Page
Why are short form videos so effective?
Why is short-form content so popular?
Do short form videos get more views?
These videos have higher retention rates, making it more likely to capture the viewer’s attention – and for longer. With at least 55% of videos viewed on mobile devices running under 5 minutes, short video is ideal for smartphone users.
Why are my short form videos not performing well?
A common reason why your videos get no views is that they do not hold the viewer’s attention. The shorter the content the more each second counts. That’s why editing and removing fluff is so important.
Do you have unanswered questions?
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