[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Section” _builder_version=”4.17.4″ background_color=”#ffffff” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” custom_css_main_element=”border-top: 1px solid #D7DCE1;” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_row column_padding_mobile=”on” custom_padding_last_edited=”on|phone” admin_label=”row” _builder_version=”4.17.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”70px|||” custom_padding_tablet=”73px|||” custom_padding_phone=”0px||||false|false” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.17.4″ text_font=”Source Sans Pro|on|||” text_text_color=”#323b40″ text_font_size=”48″ text_letter_spacing=”1px” text_line_height=”1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”||0px|” custom_margin_tablet=”||0px|” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px|” custom_padding_tablet=”||0px|” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]
What is short form video content?
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What are short-form videos? The general consensus for most advertisers and content creators is that any video under 60 seconds is considered short-form, with the optimal length between 31 and 60 seconds. The most well known platforms that use short form video content are Tiktok, Instagram Reels and YouTube Shorts
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Short-form video has the highest ROI of any social media marketing strategy as 30% of social media marketers plan to invest in it more than any other trend in 2022.
[/et_pb_toggle][et_pb_toggle title=”What kind of content can be included in short form video?” open_toggle_background_color=”#f7f8fa” closed_toggle_text_color=”#323b40″ closed_toggle_background_color=”#ffffff” icon_color=”#323b40″ open_icon_color=”#323b40″ admin_label=”Toggle” _builder_version=”4.17.4″ title_text_color=”#323b40″ title_font=”Source Sans Pro||||” title_font_size=”20″ body_font=”Source Sans Pro||||” body_text_color=”#5b666d” body_font_size=”18″ body_line_height=”1.3em” background_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”19px|19px|19px|19px” custom_css_toggle_title=” font-weight: 600;||” border_width_all=”1px” border_color_all=”#e3e5e6″ border_style_all=”solid” use_border_color=”on” border_color=”#e3e5e6″ border_style=”solid” global_colors_info=”{}”]
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Connecting With Client Pain Points
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Sharing Media Clips
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Offering Quick Education
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Providing Information and Advertising
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Showcasing User-Generated Content
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Showing the Completed Buyer Journey
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Sharing the People Behind the Brand
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Creating Product Demonstrations
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Doing Unboxing Videos
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Providing Quick Daily Updates
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Creating Giveaway Contests
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Driving Traffic to a Sales Page
[/et_pb_toggle][et_pb_toggle title=”Why are short form videos so effective?” open_toggle_background_color=”#f7f8fa” closed_toggle_text_color=”#323b40″ closed_toggle_background_color=”#ffffff” icon_color=”#323b40″ open_icon_color=”#323b40″ admin_label=”Toggle” _builder_version=”4.17.4″ title_text_color=”#323b40″ title_font=”Source Sans Pro||||” title_font_size=”20″ body_font=”Source Sans Pro||||” body_text_color=”#5b666d” body_font_size=”18″ body_line_height=”1.3em” background_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”19px|19px|19px|19px” custom_css_toggle_title=” font-weight: 600;||” border_width_all=”1px” border_color_all=”#e3e5e6″ border_style_all=”solid” use_border_color=”on” border_color=”#e3e5e6″ border_style=”solid” global_colors_info=”{}”]
[/et_pb_toggle][et_pb_toggle title=” Why is short-form content so popular?” open_toggle_background_color=”#f7f8fa” closed_toggle_text_color=”#323b40″ closed_toggle_background_color=”#ffffff” icon_color=”#323b40″ open_icon_color=”#323b40″ admin_label=”Toggle” _builder_version=”4.17.4″ title_text_color=”#323b40″ title_font=”Source Sans Pro||||” title_font_size=”20″ body_font=”Source Sans Pro||||” body_text_color=”#5b666d” body_font_size=”18″ body_line_height=”1.3em” background_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”19px|19px|19px|19px” custom_css_toggle_title=” font-weight: 600;||” border_width_all=”1px” border_color_all=”#e3e5e6″ border_style_all=”solid” use_border_color=”on” border_color=”#e3e5e6″ border_style=”solid” global_colors_info=”{}”]
[/et_pb_toggle][et_pb_toggle title=”Do short form videos get more views?” open_toggle_background_color=”#f7f8fa” closed_toggle_text_color=”#323b40″ closed_toggle_background_color=”#ffffff” icon_color=”#323b40″ open_icon_color=”#323b40″ admin_label=”Toggle” _builder_version=”4.17.4″ title_text_color=”#323b40″ title_font=”Source Sans Pro||||” title_font_size=”20″ body_font=”Source Sans Pro||||” body_text_color=”#5b666d” body_font_size=”18″ body_line_height=”1.3em” background_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”19px|19px|19px|19px” custom_css_toggle_title=” font-weight: 600;||” border_width_all=”1px” border_color_all=”#e3e5e6″ border_style_all=”solid” use_border_color=”on” border_color=”#e3e5e6″ border_style=”solid” global_colors_info=”{}”]
These videos have higher retention rates, making it more likely to capture the viewer’s attention – and for longer. With at least 55% of videos viewed on mobile devices running under 5 minutes, short video is ideal for smartphone users.
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A common reason why your videos get no views is that they do not hold the viewer’s attention. The shorter the content the more each second counts. That’s why editing and removing fluff is so important.
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