How to Increase Views for Your TikTok Content

how to increase tiktok views

Written by Daniel Willmott

How to Increase Views for Your TikTok Content

Creating a TikTok account requires regular updates of relevant and interesting content. However, you need to learn how to generate more views after uploading TikTok content. Statistics (2022) show that more than one billion global users are active on TikTok monthly. Therefore, you can expect a high amount of videos each day. As a result, you need to target strategies to increase views once you post a TikTok video. This may sound like a big job, but we have got you covered! Read on to uncover the secret of how to get more views and expand your TikTok audience.

What is a TikTok View?

The word “view” has various meanings in the digital marketing industry. What may classify as a view on TikTok may be different from views on other platforms. For example, videos on YouTube can get views when users play them. However, on Instagram, a user must play a video for at least three seconds before it is acknowledged as a view. 

Getting views on TikTok videos is a bit simpler. Views are counted when a user plays, loops, or re-opens a video. Therefore, many content creators use TikTok because getting views seems faster and easier.

Why should you track your TikTok Views?

One significance of tracking your TikTok views is that it helps you know if your content strategy is effective. Therefore, you need to identify which kind of videos the audience loves to see. Big organizations also tailor their marketing techniques to create content that will most likely pique the target audience’s interest. Once you discover what works for your audience, you can focus on it while creating quality content for your TikTok audience.

On the other hand, you need to look out for videos that do not get enough views. This tells you that something is wrong- assessing them helps to identify where you went wrong. As a result, you are informed of what strategies to avoid because they are unproductive. You can either abandon the strategy or tweak it to see if the number of views will improve. 

Several individuals around the world are earning passive income from TikTok. Therefore, if you want to be a TikTok influencer, you must get a lot of views after posting your content. Keep reading to discover how to get more views on TikTok.

Five Steps to get more views on TikTok

You cannot be a TikTok influencer if your content cannot reach a wide range of people. Here are five steps to help you increase the views on your content:

Engage Trending TikTok Videos

One of the ways to get exposure is to engage trending videos by leaving a comment on them. The first challenge is finding popular and relevant videos for your niche. Your target audience is already viewing and commenting on the video. Therefore, it becomes easier to reach and engage your target audience. 

In addition, you can find popular videos by searching niche-specific hashtags in the TikTok search bar. You will find a list of popular videos to begin engaging prospective audiences. Here are some steps to engage a viral post and gain recognition:

  1. Provide responses to questions that the content creator has not dealt with
  2. Write positive feedback in the comment sections
  3. Give more insight by sharing valuable knowledge on the post

NB: You can mention the link to the specific video that sheds more light on the topic. Provided your information is relevant, this strategy will help increase the views for your TikTok videos.

Use searchable hashtags on your videos

It is possible that on the first upload of a video, you did not add some hashtags. Hashtags are important because they can increase your visibility. In addition, using more hashtags allows users to find your videos easily. Suppose you forgot to add the necessary hashtags. Some platforms allow you to do so in the comment section. 

However, this is not the case for TikTok. The only way to add searchable hashtags is to re-upload the video:

  • Go to the video you want to re-upload
  • Select the “More” icon
  • Click on “Save video”
  • Re-upload the video with searchable hashtags 
  • Click on “Hashtags”
  • Type in your first hashtag, and TikTok will provide a list of suggestions that you can use.

Proper timing of uploads

TikTok videos can perform poorly if they are uploaded at the wrong time. Successful TikTok influencers follow an upload schedule to reach their audience. The TikTok in-built Scheduling tool can make uploading videos at the right time easy. 

Suppose you make your videos on your mobile device. You should transfer the videos to your computer. The next step is to log in to your TikTok account via the web browser on your computer. Once you are logged in, select “Upload video.” You can proceed to upload your videos and include captions and hashtags.

A very important step is selecting “Schedule video” and choosing your preferred upload time. Therefore, you don’t have to interrupt other activities to post at the right time. Now, the most critical question is when is the right time to post my TikTok videos?

The following are the schedule used by TikTok marketers:

  • Mondays: 6am – 10pm 
  • Tuesdays: 2am – 4am
  • Wednesdays: 7am – 8am 
  • Thursdays: 12pm – 7pm
  • Friday: 1pm – 3pm 
  • Saturday: 11am – 8pm
  • Sunday: 7am – 4pm

Share your TikTok post on your other social media platforms

You cannot edit your TikTok videos once you have uploaded them. However, you can share it with your other social media accounts. For example, you can upload TikTok videos on YouTube Shorts and Instagram Reels. 

Optimize the “Promote” feature on TikTok

TikTok has a feature that allows influencers to reach their target audience. However, it is not free; you need to buy coins to fund your marketing plan. 

Suppose you want to promote an existing video. Select the “More” option and click on “Promote.” The next step is to configure the promotion process; define the promotion’s goal and duration. In addition, you can use TikTok’s audience targeting tool to customize your audience. 

Once you are done with the set-up, you can launch your promotion campaign. As a result, your videos will appear as advertisements to other users. They are quite similar to organic posts. However, any CTA you have set will be displayed at the bottom with a tag indicating they are “sponsored.”

Mistakes that prevent your TikToks from getting Views

You may think you are doing everything right to get views on your TikTok videos. However, some mistakes can make your videos perform poorly. These mistakes include:

  • Posting low-quality videos
  • Using too many hashtags
  • Content violates the TikTok community regulations
  • Not following a posting schedule
  • Ignoring trends

Increase your followers and views on TikTok

I hope you have benefited from the tips and secrets on how to promote your videos after posting. Social media marketing is the new trend, so you need to focus on a productive strategy to stand out. The TikTok community values entertaining and relevant content. Therefore, “fun” and “creative” should always be in your plan to increase followers and views on TikTok.

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